Call Disputes Apply Only to Objective Technical Errors

Call disputes are reserved for clear, objective technical issues — not for caller interest level or sales outcomes.

What Qualifies for a Dispute

Disputes are appropriate for verifiable call errors such as:

• No audio
• Extended dead air
• Immediate disconnect due to technical failure
• Incorrect call routing

These are measurable system-level issues.

What Does Not Qualify for a Dispute

Inbound calls are from real consumers responding to advertisements.

As with any live traffic source:

• Some callers may not fully understand what they responded to
• Some may not qualify
• Some may still be exploring options
• Some may disengage during the conversation

These scenarios are part of normal inbound variability and do not qualify as billing disputes.

Understanding Inbound Call Volume

You are paying for live, consumer-initiated inbound calls — not guaranteed outcomes per conversation.

Inbound insurance traffic is a numbers game.

Performance should be evaluated across your total call volume, not based on individual calls. We recommend assessing results across 20+ calls or multiple sessions to properly measure close rate and ROI.

Judging performance from a small number of calls does not provide an accurate representation of overall results.

Why This Policy Exists

This structure ensures:

• Fair technical protection
• Clear billing standards
• Platform stability
• Consistent traffic flow

It also aligns expectations with how live inbound marketing functions in real-world sales environments.

Updated on: 26/02/2026