Inbound Calls Are Delivered Through the In-Platform Softphone
Calls are delivered directly through the callers.io web-based softphone. They do not ring to your personal mobile or office phone.
How Call Routing Works
When a consumer:
- Sees a targeted insurance advertisement
- Clicks the ad
- Initiates a call
The call is routed in real time through the callers.io platform.
You receive the call directly inside your browser via the built-in softphone.
There is:
- No separate phone number to configure
- No call forwarding setup
- No external dialer required
Everything operates within your logged-in dashboard.
What You Need to Do to Receive Calls
To begin receiving calls:
- Log into callers.io from a desktop or laptop.
- Navigate to the My Phone page.
- Turn on the softphone.
- Set your status to available.
Once active, inbound calls will route to you automatically.
Important: Personal Phones Are Not Used
Calls do not ring to:
- Personal cell phones
- Desk phones
- External VoIP systems
All call activity occurs inside the callers.io platform to ensure:
- Accurate tracking
- Proper billing
- Call routing stability
- Platform integrity
Performance & Availability Expectations
Inbound insurance traffic is a numbers game.
Call volume depends on:
- Campaign demand
- Agent availability
- Funding status
- Market conditions
To properly evaluate performance and ROI, we recommend remaining consistently available and assessing results across 20+ calls or multiple sessions, rather than a small sample size.
Consistency plays a major role in both volume and long-term outcomes.
Updated on: 26/02/2026
Thank you!