Lead Information Is Not Provided Before the Call Connects

callers.io operates on a 100% consumer-initiated inbound pay-per-call model. There are no pre-filled forms, lead sheets, or data previews before the call connects.

How Our Model Works

Our model is different from traditional form-fill lead generation.

With callers.io:

• A real consumer sees a targeted insurance ad
• They click the ad
• They call immediately
• The call routes to you live through our platform

There are no forms submitted and no lead data collected in advance.

You are speaking directly to a live person who has just expressed interest and is ready to talk.

That immediacy is the core value of inbound.

Why Pre-Call Lead Data Is Not Collected

Because calls are:

• 100% consumer-initiated
• Live and in real time
• Routed instantly

We do not collect personal information beforehand to distribute or resell.

This also means calls are exclusive — we are not generating a form and selling it to multiple agents.

You receive the consumer live.

What This Means for Agents

Inbound calls reward agents who:

• Build rapport quickly
• Control the conversation early
• Guide the caller naturally through qualification
• Adapt in real time

Unlike form leads, where you review data before dialing, inbound calls require strong live communication skills.

Important: Setting Proper Expectations

Inbound insurance traffic is a numbers game.

Because these are real-time conversations with real consumers:

• Caller intent may vary
• Demographics may vary
• Outcomes may vary

There is no guaranteed outcome per call.

We recommend evaluating performance over 20+ calls or multiple sessions to properly measure conversion rate and ROI. Judging results from only a few calls does not provide a reliable performance assessment.

Agents who remain consistent and refine their approach typically see stronger long-term results.

Updated on: 26/02/2026