Some Callers May Ask About Free Coverage or Government Benefits

Occasionally, callers may ask whether the coverage is free or connected to a government program. This is based on how consumers interpret advertising language — not because the ads are misleading.

Why This Happens

Our advertisements are factual and reference legitimate concepts such as:

• State-regulated final expense insurance
• Licensed insurance programs
• Policy benefits

However, many of the consumers responding to these ads are seniors on fixed incomes who are familiar with programs such as:

• Medicare
• Medicaid
• Supplemental Security Income (SSI)

When they see terms like “state-regulated” and “benefits” in the same advertisement, some may mentally associate the offer with a government assistance program.

This is not a flaw in the advertisement — it is simply how consumers filter information based on their past experiences.

How Agents Should Handle It

This is part of live inbound selling.

Experienced agents:

• Clarify early in the conversation
• Confidently explain what the coverage is
• Position the product properly
• Transition smoothly into qualification

For example, a calm clarification such as explaining that this is a state-regulated private insurance policy — not a government benefit — typically resolves confusion quickly.

The key is tone and control.

Setting Proper Expectations

Inbound insurance traffic involves real consumers with varying levels of understanding.

Because of this:

• Questions may vary
• Assumptions may vary
• Intent clarity may vary

Inbound performance is a numbers game. Not every caller will arrive with the same level of awareness.

We recommend evaluating performance across 20+ calls or multiple sessions to properly assess close rate and ROI, rather than drawing conclusions from a small sample size.

Agents who remain patient, consistent, and confident typically see stronger long-term results.

Updated on: 26/02/2026